Cleaning Up Groove Movers' Ad Account for a 5x ROI
How we rescued a Meta and Google Ads account from a previous agency, fixed the tracking, and turned wasted spend into real, high quality leads.
5x
Return on Ad Spend
Under 2 weeks
Time to Results
High Intent
Lead Quality
Scaling
Status
The Challenge
Groove Movers came to us with a Meta and Google Ads account that was quietly burning money. The previous agency had set the wrong location targeting, chosen keywords that did not match buyer intent, and left the Display Network switched on, which flooded the account with bot traffic and low quality clicks. On top of that, the Google tags were installed incorrectly, so the conversion data was wrong and every optimisation decision was being made on bad numbers.
Our Solution
We stepped in and rebuilt the account from the ground up. We cleaned up the targeting and keywords, shut down the junk Display traffic, and reinstalled the Google tags properly so conversions were finally tracked accurately. We fixed the landing pages so paid traffic actually converted. Then we built Groove a custom admin panel, a mini CRM, so they could see and manage every lead coming through in one place.
“Within two weeks the difference was obvious. Real traffic, real leads, and we can finally see everything in one place.”
Groove Movers Brisbane
Active Client